Listen to Your Customers. Prioritize Solutions. Optimize Performance.

Gain full clarity and context into your customer feedback with predictive intelligence, visual journey mapping, and sentiment analysis from Auryc’s Voice of the Customer Feedback suite.

"It's like a canary in a coal mine... Auryc's Voice of the Customer gives us an early-warning system for potentially larger issues with the visual proof we need to assess the severity and priority of the issues."

- Senior Product Manager

G2-logo-orange-on-white  Category Leader in Enterprise Feedback Management Software

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Why Brands Choose Auryc’s Customer Feedback Solution

What your customers don't say is just as important as what they do say...

Unlike most feedback solutions, Auryc uniquely joins your Voice of the Customer data with full Behavior Analytics, Session Replays, and Predictive Insights to give you the “Why” behind your customer frustrations, whether they leave feedback or not.  Collect customer feedback on websites and mobile apps for greater insights into how devices affect the customer experience.

Identify, Quantify, and Prioritize every feedback response across your customers’ entire digital journey to maximize performance and revenue. 

Voice of the Customer Feedback Surveys

Voice of the Customer Feedback Surveys

Collect Feedback at Every Digital Touchpoint

Identify what customers want most - like new solutions, products, features, and ideas - by easily and quickly building and launching triggered customer surveys. Auryc’s Customer Feedback Surveys provide detailed insights into the Voice of the Customer on both websites and mobile apps beyond just a catalog of bugs and issues.

Example Customer Feedback you can collect with Auryc:

  • Net Promoter Scores (NPS)
  • Customer Satisfaction Scores (CSAT)
  • Customer Effort Score (CES)
  • Star ratings
  • Customer Feedback Surveys
Customer Behavior Analytics

Customer Behavior Analytics

Understand the Silent Majority Who Don’t Leave Direct Feedback

The majority of unsatisfied customers won’t leave you feedback on your site or app. Auryc’s Customer Behavior Analytics provides insights into these customers by understanding the frustrations within Voice-of-the-Customer feedback and then analyzing that same behavior against all sessions to identify the silent sufferers of a bad experience. Improve performance and revenue from insights from every customer.

 

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AI-Powered Sentiment Analysis

Easily Diagnose Frustrations vs Moments of Joy

With Auryc’s AI-Powered Sentiment Analysis, you can rapidly segment and analyze where your customers are the most frustrated quickly. Gain insights into what causes the most frustration from your customers by analyzing positive vs negative responses easily. Prioritize follow-up, engage customers faster, create satisfied customers easier.

 

Direct Session Replay Access

Direct Session Replay Access

Understand the Customer’s Full Experience

Gain context beyond surface level for the deeper understanding that product, marketing, support, and development teams need to fix the immediate and long term issues that often go unidentified. With direct access to Auryc’s Session Replays within each customer feedback response, you gain true clarity into why a customer left the feedback with immediate reproduction of the issue.

 

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Instant Feedback Alerts

Help Customers in the Moment

The faster you can address and solve a customer’s frustration, the more likely you are to keep that customer. With Auryc’s Instant Feedback Alerts, you get notified immediately when customer feedback or frustrations match triggers that you can specialize to your needs. Cut the time it takes to help your customers. Whether you use email, Slack, or other communication platforms, keep everyone notified of customer frustrations.

Check out our Instant Experience Alerts >

Driving 15% Revenue Increase Through Customer Experience Clarity

CarParts.com combined product analytics, voice of customer, and session replay to remove blind spots in their customer experience.

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“ We’ve eliminated our data analytic blind spots to such a significant degree that the cost savings we achieved from addressing issues uncovered by Auryc allowed the system to rapidly pay for itself. ”

- Simon Carpio, President of Product Management, CarParts.com

Read the Case Study >> 

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Who Does Auryc Help?

Customer Experience Insights for Teams in Every Industry

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Integrations & SDKs

Integrate Customer Feedback into Your Workflow

Customer Feedback isolated from your other systems means wasted time and resources, and more importantly, dissatisfied customers and negative revenue impact. Bring Auryc's Voice of the Customer Feedback and Surveys into your Customer Support, Bug Tracking, Customer Feedback, Optimization, Personalization, and dozens of other platforms you already use.

 

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Data Security and Compliance

Auryc's Data First Policy

We understand the importance of building trust and protecting your and your customer’s data. Auryc is GDPR, SOC 2, CCPA, and WCAG compliant in order to provide a platform that is both secure and trustworthy.

Read our Privacy Policy >

Auryc Voice of the Customer Feedback FAQ

Per Wikipedia - “Voice of the customer (VOC) is a term used in business and information technology to describe the in-depth process of capturing customer's expectations, preferences and aversions. Specifically, the voice of the customer is a market research technique that produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. Voice of the customer studies typically consist of both qualitative and quantitative research steps.“

At Auryc, we expand on this definition to also include behavioral indicators that surface other "frustrations" that customers experience and often do not report. This behavioral data is known as "silent feedback" and tells you just as much as direct feedback can -- just through a different lens.

Unlike most feedback solutions, Auryc uniquely joins your Voice of the Customer data with full Behavior Analytics, Session Replays, and Predictive Insights to give you the “Why” behind your customer frustrations, whether they leave feedback or not.  This unique combination of direct and indirect feedback gives far more context about every session and the underlying issue affecting performance. Without these other data points, your essentially blind to  the true revenue impact and true issues affecting your customers.

Identify, Quantify, and Prioritize every feedback response across your customers’ entire digital journey to maximize performance and revenue. 

Collect customer feedback on websites and mobile apps for greater insights into how devices affect the customer experience.

Immediate access to all session replays and behavior analytics drive deeper insights through predictive analytics that can only be possible from uniting all data points into a single system that also handles all your Customer Feedback results.

With Auryc’s Voice of the Customer Feedback solution being built into Auryc’s complete Customer Experience Intelligence Platform, companies get the benefit of being able to fully quantify and asses the full impact of any customer issue or frustration.

That said, we do still integrate with many other platforms to maintain the flexibility and respect for our customers’ current technology stack.

Not at all...

We have made it incredibly easy to launch a survey with Auryc. For our customers, they already have the snippet of code that allows for full tracking, session recording, and survey serving on their site. 

You simply need to:

  1. Create a Survey with our easy to use survey builder
  2. Send a Survey via email, push, in-app message via an assortment of time and behavior triggers.
  3. Collect Responses from web and mobile.
  4. Analyze the Results with our pre-built reports, sentiment analytics, and trend analysis.
  5. Prioritize Responses based on your unique guidelines including severity, performance impact, and revenue impact.

Auryc's mission is to remove customer frustration and friction, not create it.

Auryc's customer survey platform puts you in complete control of when to serve a survey, how often, and to whom so that your customer experience feedback initiatives don't become an issue to your customers.

How do you avoid survey fatigue and over-saturation?

1) Auryc allows you to throttle the number of surveys sent and the frequency.

2) When setting up a survey, you can target who gets each survey based on their behaviors as tracked by Auryc. (and remember, we track every action, event, and errors in every session, so you can rest assured you'll be able to finely tune each survey to your liking."

 

Our customers use Auryc to perform the following types of surveys to measure post-purchase, general brand favorability, support satisfaction, and more by using:

  • Net Promoter Score (NPS)
  • Customer Satisfaction Score (CSAT)
  • Feedback Questionnaires
  • Post Purchase Surveys

We are always adding and developing more customer feedback types as the needs of the market change.

While all these score attempt to create a “scaled” measurement of some part of a customer’s satisfaction with a brand, each has a use case:

 

Customer Satisfaction Score:

Think of this as a more short term/immediate measurement of a customer’s satisfaction with a particular time/experience/moment. For instance, you would use a CSAT score after they check out or after they have been helped by support. In effect, the customer would be rating that particular instance and not their whole experience with the company/brand. CAST is often measured on a scale of 1-5 (or “stars”).

 

Net Promoter Score:

The Net Promoter Score, on the other hand, can be seen as the OVERALL satisfaction with a company to answer a question “How likely are you to recommend this company?”. This provides a longer term idea of how a company is doing and is measured over the long term to assess changes in customer attitudes towards a company. NPS scores are often measured on a score of 1 - 10.

 

Customer Effort Score: 

The Customer Effort Score takes a different approach and measures the effort it took to solve an issues/problem and gives an immediate lever for feedback when customer support has been involved. CES often answers either of these questions: (1) How much effort did you personally have to put forth to handle your request?” or (2) “The organization made it easy for me to handle my issue”. CES is measured on a scale of 1 - 5 in terms of effort/agreement with the statement,

Yes! Auryc uses a no-code approach to web analytics and survey execution that makes survey deployment, collection, and analysis easy.
 
We offer a mobile SDK that works on both Android and iOS devices.
 
Auryc enables you to unify customer feedback across website and mobile app for true customer journey insights and customer experience analysis.

Of course you can! We have a large integration ecosystem that is growing all the time and we recognize the value of your current technology stack. 

Most of our customers completely switch to Auryc’s VOC platform once they start using Auryc. We developed Voice of the Customer Feedback into Auryc to help many companies’ need to have a fully inclusive survey partner for a few reasons:

  1. Immediate access to all session replays and behavior analytics to drive deeper insights through predictive analytics only possible from uniting all data points into a single system.
  2. No need for an integration means faster data processing and elimination of data mismatches.
  3. Cost savings from not having to pay for another platform nor having to train up people on different platforms.
  4. A simpler tech stack to eliminate future integration issues as software changes, user management, and overall data privacy risks.
We have category-leading reviews and rankings on G2! 
 
Numbers are great to look at, however, it’s best to read what customers had to say about their experience with Auryc. These are just a sample of the 100+ reviews we have received on G2 for our customer experience solution:
 
“ Amazing way to learn more about your user behaviors”
 
“ Auryc has been invaluable for our Research and Analytics team.  We've historically run a lot of analyses and A/B tests to quantify the "what" of user behavior and Auryc has really allowed us to begin to understand the "why" component that we had been missing.”
 
 “Auryc is a great tool that has helped us identify errors, rage clicks and issues in our workflow. It is greatly helping us view our user behavior. Auryc team is amazing to work with and so friendly and helpful. They are very responsive and with you the whole to ensure your success.”
 
 “Auryc should be on the shortlist for B2C and B2B companies evaluating tools for getting closer to users and uncovering insights to drive decisions for product and business.”
 
“ If you are interested in leveraging a tool that will improve the UI on your site, track the voice of the customer, visually see how consumers interact with your site and how you can enhance their experience, Auryc is the tool for you!”
 
“ It's a powerful platform that can integrate with other analytic resources to centralize insights.”

Elevate How You Diagnose, Prioritize, and Fix Your Customer Experience.

Schedule a call with Auryc and gain real insight into the revenue and performance impact of your customers' frustration on your site or app.

Get a Demo of Auryc

We pride ourselves on the success we bring our customers...

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